Top Reasons Why Professional Photography Is Essential To Your Personal Brand Or Business
Like a brand, a strong professional image for your practice communicates a promise of quality, value, and reliability. It sets you apart from your competitors by making potential clients and referral sources aware of your unique strengths. Your professional image is one of the key defining elements that shapes your reputation. It is part of your personal brand both inside and outside the workplace. It reflects your appearance, behavior, conduct, and the verbal and non-verbal communication used in face-to-face interactions and on social media. Therefore, choosing a professional photographer that you can trust for your portraits or brand is essential. There are so many photographers out there and it is really hard to know the difference between one and another. Today I will share with you several things you need to look for, to help you choose the right one. You need to find a photographer who will not only take care of all aspects of the photoshoot but also understand your business and its needs. This means finding someone who has the experience and knows how things work at different levels.
Referrals and Testimonials. Check and discuss their real client stories and reviews. Make sure they can share with you a portfolio of their work related to your needs and/or business before you book. Ask around to find out if they have any clients in your local area. Get in touch with their existing clients if you can, to check testimonials and recommendations. It may be worth asking them about doing free work for your event or shoot if you know they can make it happen. A good reputation allows people to get reliable work from photographers, even if they're not as experienced as they might be.
Define your Image. Whether you are aware of it or not, you already have an image that may or may not be consistent with the way you want to be perceived. In order to convey the message to your audience you need to strategically and purposefully define your own image. Write a single statement that clearly defines how you want people to view your brand, practice or service. Clients frequently choose a product or a service based on guidance from referral sources and recommendations from friends, family members and coworkers. These circumstances create a prime opportunity to use branding concepts as effective tools to hone professional image and solidify your marketplace position. Without any doubt, branding has both physical and psychological dimensions that relate to defining your professional image. Physical elements include the name of your practice, and the slogan you use and other promotional materials. They also include distinctive graphic elements such as colors, textures, fonts, logos, and other art that you use in communication vehicles.
Be Unique. Find your unique characteristics to make you stand out from the crowd. The main purpose of your professional image is to communicate the way in which your practice is unique. Choose an aspect of your business that differs from your competitors, cannot be easily duplicated, and that clients value the most. The right photographer will capture this for you.
The Art of Being Yourself. As mentioned before, the professional image we portray sends an important message to our clients, as well as influences how we feel about ourselves. Thus, we too need to consider our professional image, which photographer to hire for the job and how to dress for success. Images are a powerful tool to communicate yourself simply because, however little you may like it, they do say something true about your personality. It’s no accident that you dress, talk and behave the way you do.
Choose your Photographer Considerately and Carefully. Only the Unique Ones can tell your story with tenderness, humour, and elegance. The photoshoot packages include; initial calls, conversations or questionnaires, shared inspirational boards, outfit recommendations and advice on props and location. The right photographer will be able to take you every step of the way, throughout the whole process, from booking to the actual photoshoot. A good photographer will make you feel comfortable and confident enough to be the face of your business and proud to share your images.
Feel free to contact me for more information or a consultation.
Katarína,
Founder of KAT IMAGE and KAT IMAGE ORG
Specialising in Natural Light Portrait Photography, Brand Photography, Photography for Interior Design and Management of Fine Art Print/Giclée for International Clientelle. Based on Costa del Sol, Spain
WhatsApp Me + 3 4 6 2 9 8 3 1 0 8 1 Write Me kat@thekatimage.com www.thekatimage.com / www.thekatimage.org